屈臣氏汤力汽水与理然联名限定蓬松水

September 2026MAKE SENSE × Watsons Tonic launches a limited-edition Pre-Styling Fluffy Water2026年9月理然 × 屈臣氏汤力汽水联名限定造型打底蓬松水正式上线

MAKE SENSE joins Watsons Tonic to launch the limited-edition “Tonic” volumizing spray. With a crisp tonic-inspired scent and refreshing feel, it delivers lasting volume for 24 hours and adds 3 cm of visual height. Volume, hair care, oil control and styling come together for an effortlessly styled look.理然携手屈臣氏汤力汽水，推出联名限定款蓬松水「汤力汽水」，闻起来很汤力，喷上头很带劲，清爽上头，够蓬松、够有型，24小时持久蓬松，视觉增高3cm，蓬松、护发、控油、塑型，出门随手一抓就很帅气。

理然首家线下体验店落地深圳深业上城

December 2025MAKE SENSE's First Limited-Time Pop-Up Experience at Shenzhen UpperHills2025年12月理然首家线下体验店落地深圳深业上城

MAKE SENSE’S first Limited-Time Pop-Up Experience at UpperHills in Shenzhen, offering an immersive showcase of the brand’s complete personal care portfolio—from skincare and grooming to body care. By integrating products into real-life usage scenarios, the space created a deeper connection between product discovery and hands-on experience. Welcoming 30,000+ guests to MAKE SENSE's first physical space. More immersive spaces are coming soon.理然首家线下体验店入驻深圳深业上城，以沉浸式空间呈现品牌全线个人护理单品，从护肤、理容到身体护理，在真实使用场景中实现产品与体验的深度联动。现场迎来了30,000+位宾客进入我们的第一个实体空间，未来更多沉浸式接触点也将陆续推出。

MAKE SENSE All-Metal Manual Razor

December 2025MAKE SENSE launches its first fully proprietary manual razor2025年12月理然首款全自研手动剃须刀正式发布

After six years of dedicated research and development, MAKE SENSE unveiled an all-metal manual razor with a fully proprietary structural design. Its original “2+2+1” shaving system and negative-exposure blade configuration are complemented by the patented “Giant Screen” lubrication strip, infused with skincare ingredients to condition the skin before the blades make contact. Supported by more than 20 proprietary patents spanning its core structure, material engineering, manufacturing, and user experience, the razor gives MAKE SENSE end-to-end control—from foundational skin science to production. For the past half-century, the manual razor industry has remained constrained by the assumption that more blades are always better. Backed by six years of scientific research, MAKE SENSE is reimagining this century-old category through original Chinese innovation.历经六年潜心研发，理然推出首款拥有完全自主结构设计的全金属手动剃须刀。独创「2+2+1」剃刮系统与「负暴露」刀片排布，专利「巨幕」润滑条融入护肤成分，实现未剃先润——从核心结构、材料工艺到交互体验，20余项独家自研专利覆盖全产业链，完成从基础皮肤科学研究到生产制造的自主掌控。过去半个世纪，手动剃须刀行业在「刀片越多越好」的惯性中停滞不前。理然以六年科研积淀为底座，用中国原创的方式重塑这一百年品类。

MAKE SENSE

July 2023After four years of research and three iterations, MAKE SENSE unveils its upgraded men’s facial cleanser series2023年7月理然经历四年研发三次迭代全新升级男士洁面系列

MAKE SENSE’s newly upgraded facial cleanser series brings men’s cleansing into the era of high-concentration amino acid surfactants. Its formula features a 30% amino acid surfactant system, delivering effective cleansing for men’s skin while maintaining a gentle feel. It removes excess oil, impurities, everyday sunscreen, and tone-up cream, combining daily cleansing with light makeup removal to reduce the need for repeated cleansing. The series also reimagines conventional one-piece packaging with a semi-transparent, mechanically inspired bottle structure. Its clean lines create a visual language of precision and strength, earning both the German iF Design Award and the Red Dot Design Award.理然全新升级男士洁面系列，推动男士洁面迈入高浓度氨基酸时代。在配方上，理然采用30%高浓度氨基酸表面活性剂体系，在保持温和肤感的同时，提供适合男性肌肤的充足清洁力，有效洗去油脂、污垢以及日常使用的防晒霜和素颜乳。一瓶兼顾日常洁面与基础卸洁，减少重复清洁的繁琐与负担。在设计上，洁面系列突破传统一体式包装，采用半透明机械结构瓶身，以利落线条呈现兼具秩序感与力量感的视觉体验，并荣获德国iF设计奖与德国红点设计奖。

White Paper on Men’s Skin Health and Care

May 2022MAKE SENSE publishes the White Paper and Technical Map of Men’s Skin Health and Care, establishing standards for foundational research and evaluation2022年5月理然发布《男性皮肤健康护理白皮书》《男性皮肤健康护理技术地图》并创建了男性皮肤基础研究与评估标准

In May 2022, MAKE SENSE published the White Papers of Men's Skin Health Care in Guangzhou, China. Developed under the guidance of the Guangdong Cosmetics Association, the paper was jointly compiled and reviewed by 50 experts across biology, dermatology, clinical medicine, and advanced materials science. The white paper established a framework for foundational research and evaluation of men’s skin. It identified distinct sex-based differences in men’s skin, including how common skin concerns develop and how they should be addressed.2022 年 5 月，理然在中国广州发布《男性皮肤健康护理白皮书》，由广东省化妆品学会指导，联合 50 位生物学、皮肤科学、临床医学及先进材料学专家共同编审。白皮书创建了男性皮肤基础研究与评估标准，共识了在常见皮肤问题的发生与干预路径上也呈现出性别差异，并印证了男性皮肤存在显著性别差异特征。

MAKE SENSE × Okamoto

October 2020MAKE SENSE× Okamoto: Master the Art of Skincare, Then Embrace the Intimacy of Skin-to-Skin Connection2020年10月理然 × 岡本先修肌肤之道再享肌肤之亲

MAKE SENSE partnered with Okamoto, a brand renowned for its pursuit of exceptional experiences, to launch the limited-edition Art of Skin gift set. The collaboration reflects modern men’s growing interest in both personal grooming and intimate relationships. Inspired by *The Art of War*, the gift set transforms “Wind, Forest, Fire, and Mountain” into four skincare strategies for men. It brings together MAKE SENSE'S Wind, Forest, Fire and Mountain skincare collection with Okamoto’s 0.03 series: begin with MAKE SENSE to master the art of caring for your skin, then experience the intimate connection and refined touch offered by Okamoto. From everyday grooming to intimate moments, the two brands created a thoughtful limited-edition experience designed for modern men.理然携手深谙极致体验的岡本，围绕当代男性对形象管理与亲密关系的关注，推出「风林火山」限定联名礼盒《肌肤兵法》。礼盒以《孙子兵法》为创意灵感，将“风、林、火、山”化为男士护肤的四大招式，组合理然风林火山护肤套装与岡本0.03系列产品：先以理然打理颜面，修炼专属“肌肤之道”；再以岡本细腻触感，享受浪漫的“肌肤之亲”。从日常护理到亲密时刻，两大品牌共同为当代男士带来兼具巧思与体验的限定惊喜。

MAKE SENSE

September 2020Leading Consumer Brand Publication Reports: MAKE SENSE Raises Nearly RMB 100 Million Across Four Funding Rounds Within Eight Months of Launch2020年9月知名消费品牌观察媒体报道上线 8 个月理然连续完成 4 轮融资近亿元

BrandStar, a leading Chinese publication covering consumer brands, featured MAKE SENSE'S fundraising momentum. Within just eight months of its official launch in 2020, MAKE SENSE completed four successive funding rounds—Angel, Pre-Series A, Series A, and Series A+—raising nearly RMB 100 million in total. Investors included prominent institutions such as Redpoint China, SIG, and Hupu. MAKE SENSE subsequently continued to gain recognition from the capital markets, completing a Series B round of nearly RMB 150 million and a Series B+ round of nearly RMB 300 million. New investors included 5Y Capital, M31 Capital, Tiger Global, and Bilibili, establishing MAKE SENSE as a benchmark in China’s men’s personal care sector for both the speed and scale of its fundraising.中国知名消费品牌观察媒体「品牌星球 BrandStar」专题报道理然融资表现：品牌 2020 年正式上线后，仅 8 个月内连续完成天使轮、Pre-A 轮、A 轮、A+ 轮共 4 轮融资，累计金额近亿元，投资方涵盖红点中国、SIG、虎扑等头部机构。此后，理然持续获得资本市场认可，先后完成 B 轮（近 1.5 亿元）及 B+ 轮（近 3 亿元）融资，五源资本、M31 资本、Tiger Global 及 B 站相继加入，成为男士个护赛道融资速度与规模兼备的标杆品牌。

Man Li

May 2020MAKE SENSE Partners with Man Li, a Podcast Exploring Modern Masculinity2020年5月理然携手男性气质主题播客《Man立》以男性视角出发探讨关于男士气质的有趣问题

MAKE SENSE joined forces with Man Li, a podcast dedicated to masculinity, to explore what it means to be a man today—from understanding oneself and building relationships to finding more authentic, comfortable forms of self-expression between traditional expectations and modern life. Masculinity has never had just one definition. Choosing self-care over neglect, embracing vulnerability instead of hiding it, caring about one’s appearance, and expressing emotions do not make anyone less of a man. Every man should be free to define masculinity on his own terms—to resist conformity, reject labels, and embrace who he truly is.理然携手男性气质主题播客《Man立》，共同探讨男性如何认识自己、建立关系，以及如何在传统期待与现代生活之间，找到更真实、自在的表达。男性气质从来不应只有一种模板。从忽视外表到主动护理，从隐藏脆弱到接纳真实，关注形象、表达情绪和承认爱美，都不意味着失去男性气质。每个男人都可以建立属于自己的表达：拒绝被收编，拒绝被定义，坦然认可自己。

MAKE SENSE

December 2019MAKE SENSE, a comprehensive personal care brand for modern men, officially launches2019年12月当代男士综合个护品牌理然正式上线

For years, men’s personal care relied on one-size-fits-all solutions, shaped by a narrow and oversimplified view of masculinity. As a new generation of men became more open about self-care, the meaning of masculinity began to expand. Founded on a deep understanding of men’s real needs, MAKE SENSE launched in December 2019 to challenge outdated conventions and reshape the aesthetic and sensory experience of modern men—confident yet refined, effortless yet composed. Across skincare, cosmetics, hair and body care, and grooming, MAKE SENSE addresses the evolving personal care needs of men through a comprehensive product portfolio. Powered by technologies developed specifically for men, each product delivers a comfortable, healthy-feeling experience that helps men bring out their natural confidence.过去，男性护理长期以单一方案应对多重需求，对男性形象的理解也停留在粗放、扁平的想象中。随着新一代男性更加坦然地关注自我，人们对“男子气概”的定义也不断拓展。基于对男性真实需求的洞察，2019年12月，理然正式上线，致力于打破固有教条，重塑当代男士的审美与感官体验，俊朗不失俊俏，简练不忘得体。理然通过全方位的护肤、彩妆、洗护、理容等多品类组合，集中梳理男性显著攀升的颜面需求，借助男士专研技术，在舒爽健康的肤感空间内，解放男性天然的面容力。